Saturday, 3 May 2008

Making of: Honda Problem Playground

With these ideas of communication skills, problem solving & drawing being essential qualities needed to visually think & design - solve, Viz Think 08, what a wonderful way to visualise problem solving than with the brimming creativity, innovation flowing from the pours of Honda advertising.

This is a great video about the making of, design of the Problem Playground.Honda commercials are about finding out real truth that the company loves problems. They wanted to visualise their thinking strategy which led them to problem playground.

The use of large scale puzzles was to serve as a metaphor that a problem needs solving, and the size for spectacle. It is human nature to enjoy a puzzle. With a little help from Speed cubist david calcvo and others Honda create another brillant ad.

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