This was to visualise the top brands spatially and who owns them/other brands they own also. I started off with well known brand portfolios to visualise them like colgate palmolive but had no direction. So found this top ten list for 2007, and worked from here.
http://www.wonderlandblog.com/wonderland/2007/01/top_ten_most_po.htmle
I liked the vector curved lines like with Maeda's Key magazine covrer post. kept to a soft blue, red pastel palette so you can really visualise the brands and their order, arrangment, ownership.
Was inspired by a car badges brands visual:
coolinfographics.blogspot.com/2008/04/who-owns-car-compan...
featured here: visualthinkmap.ning.com/photo/photo/show?id=2168552%3APho...
1 comment:
Great job Chris! I posted a link to your chart today.
Also, thanks for the linkback to Cool Infographics!
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