Tuesday, 8 July 2008

Visually Constructing Lewis

This is a clever, creative piece of visual thinking. Abbey take the style of a lewis hamilton & his Mclaren (i think) car as a model kit that you can put together.

Particularly how it breaks the number eight apart at the end and then reconstructs it like model pieces. Really makes you re-think about the shape, form of letters/symbols.

great advert, much in the vein of the Honda ads with the Cog ad of everything working together & the problem playground (blogged previously at this site) of visual thinking, problem solving and piecing things together.


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