Reminds me of the artists christo & jean claude wrapping the arch way in italy and other places. The commercial is called 'Blank Canvas' and questions what would be possible if all design ideas could start from a blank piece of canvas. Great changing of our perspectives and making us re-see the world which a good designer/artist learns to do.
Learning to Look: A Handbook for the Visual Arts (Phoenix Books)
The all new Ford Kuga, which may just make it State side in a few years, combines Ford's new kinetic design with all-wheel-drive and on-and-off-road capability. How well Europe will receive this new CUV will be known when the Kuga goes on sale in June.
The commercial was directed by Danish director Nicolai Fuglsig, who also directed guinness domino ad which was a great triumph for their brand I think returning them back to their surreal, quirky, mexican-look brilliance started by amv bbdo with Snail Racing (bet on black) by directed by frank budgen, Swimmer by directed by jonathon glazer & of course Surfers by j glazer (who also did dreamer with those great squirrels).
Now Guinness made you visually think.
Anyhow veared off from Nicolai's great wrapped blank canvas ad, the music is by French singer Camille.
Brilliant
from here: http://visualthinkmap.ning.com/video/video/show?id=2168552:Video:2345
more info: http://www.worldcarfans.com/9080522.004/ford-kuga-commercial-makes-cl-debut
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