Thursday, 5 June 2008

Watch the Evolution Design

Tom Gauld visualised time a little differently challenging our perceptions in his drawings, doodle style thinking, watch design visual for United Arrows called EVOLUTION.

Rather than using numbers normally depiciting time he takes his solid black characters to depict time as a sequence in evolution as opposed to a sequence in numbers paradigm.

Another great alternative perspective to time (see Dynamic Time Visualisation) that still functions through the placing of the images, it merely making the familiar strange creating a conflict in form (doodles rather than numbers) that needs to be interpreted.

There are many great quirky illustrations by Tom Gauld charting his fantastic imagination who is featured in The Picture Book: Contemporary Illustration & Pictures and Words: New Comic Art and Narrative Illustration.


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